Link Management Overview

Overview

Purpose

UTManager allows users to create and manage UTM-tagged URLs for tracking marketing campaigns across various channels. UTM parameters are crucial for tracking where web traffic comes from and understanding the effectiveness of your marketing efforts.

Benefits

• Easily generate UTM links without manually constructing them.
• Gain insights into user behavior across various traffic sources, mediums, and campaigns using your analytics platform.

Prerequisites

• Ensure you have access to the UTManager by signing up or logging in with an active account.
• You should have access to Google Analytics (or a similar analytics tool) for tracking the UTM parameters.
• Familiarity with basic marketing concepts such as traffic sources, campaigns, and UTM parameters.

Steps

Creating links with UTManager is simple and you have options. 

1. Generate one-off links or a group of links manually, see our quick start guide.
2. Generate a one or more links from a Template.

Common Use Cases

• Social Media Campaigns: Track how well your posts on Facebook, Twitter, and Instagram are driving traffic to your website using UTM parameters for each platform.
• Email Campaigns: Use different UTM parameters to differentiate traffic coming from email newsletters or promotional blasts.
• Paid Advertising: Compare the performance of Google Ads, Facebook Ads, and other PPC campaigns by analyzing the UTM-tagged links.

Common Pitfalls/Troubleshooting

• Duplicate UTM Parameters: Ensure you aren’t using the same UTM parameters for different campaigns, which can cause confusion in your tracking.
• Broken Links: If the UTM link isn’t working, check for typos or invalid characters in the URL.
• Misaligned Data: If UTM traffic isn’t showing up in your analytics tool, make sure the UTM parameters are correctly tagged and that you’re tracking the right properties in Google Analytics.

Advanced Usage

• Custom UTM Templates: For frequently used UTM tags, set up custom templates to speed up link creation and ensure consistency across campaigns.
• Bulk UTM Generation: Generate multiple UTM links at once for large campaigns involving multiple channels.

UTM Link Best Practices

• Consistency in Naming Conventions: Use standardized naming for your UTM parameters (e.g., always use lowercase and underscores) to avoid data discrepancies.
• Use Unique Campaign Names: Ensure each campaign has a distinct and descriptive name to easily track performance.
• Keep UTM Parameters Clean: Avoid using unnecessary or overly complicated parameters that make URLs too long or hard to understand.